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“Matches are made, and conversations are started, but because of the gamified nature of the app, it is hard to know whether users are serious about meeting up.
On-demand dating has emerged as a result of this — .” A billion industry as of 2014 with a growth rate of 5% yearly, online dating is catering to an increasingly cynical, time-starved single adult who is tired of longwinded icebreakers and time-suck apps like Tinder, et al.
Clover, which just closed million in funding (bringing total investment to million) is the current golden child of on-demand dating and was just featured as a best new app in the Apple store.
Rather than trying to find the perfect guy or girl via endless swiping and messaging, it’s centered around your needs and desires right then (“I want to meet at this bar Friday at 9 p.m.") — and the guy or girl can step up to fit into your schedule and your life. Second, Clover finds the date partner who is open to the same schedule and proposed date time and has also expressed interest in you.
It’s hard to imagine anyone looking at the frighteningly simple swipe-left functionality of Tinder and saying, “It’s just too complicated.” But think about it: Users have to swipe in hopes of a match, then chat in hopes of a spark and then maybe (but probably not ever) make plans with your potential soul mate.
The recent upsurge of “on-demand dating” promises to end all that.
Users can choose not to display their location, they can disable GPS and limit what type of people are able to contact them.
Close behind Clover is upstart Whim, which debuted in the Apple earlier this month after successfully completing its beta phase in LA in 2014.
"Second, we’re the only one providing a true date setup service through our app.
“But in reality, these apps are a tool for grown-ups and their use is a choice, pure and simple.” However, even with all the bells and whistles and happy anecdotes of on-demand dating, Tinder is still the giant to beat.
“At this stage, there are no on-demand dating services that could rival apps like Tinder because of its incredible growth and prevalence in the online dating world,” says Edmunds of Global Dating Insights.
Before launch, the Pure waiting list was 100,000 people and during July alone, 50,000 new users signed up.
Says Pure CEO Roman Sidorenko, “All you need to meet someone on Pure is a selfie.