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It’s currently available on Netflix, where a new generation is discovering the show for the first time.
(Chace Crawford, who played Nate, noted, “It’s so weird how the same demographic has been frozen in time.
“We knew we needed the show,” Ostroff (currently president of Condé Nast Entertainment) said. You have to really hit something that’s in the zeitgeist, or really going to matter to people in a way that becomes an emotional connection.
And it was even more difficult for us, because we were going after a younger, more finicky audience.”It was a perfect storm: a buzzy property, a hot creative team, and a new network.
Ostroff recalled that, about seven or eight years ago, she had a meeting with Chinese executives, who told her that the most illegally streamed show in China was not During the filming of the pilot in 2007—the cast now assembled in New York—Schwartz and Savage felt confident they had magic on their hands.
In addition to Lively as Serena, they had cast relative unknowns Leighton Meester, Crawford, Penn Badgley, and Ed Westwick as Blair, Nate, Dan, and Chuck, respectively.
At some New York City private schools, the show—which featured its lead characters partaking in all sorts of illicit antics—was in fact “banned,” which of course only served, in all likelihood, to make the students want to watch it more.The official green light was a mere formality: Schwartz and Savage were off to the races.There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.Waldorf is a brunette queen bee—controlling, poised, meticulous.Van der Woodsen, by contrast, is the blonde, effortlessly cool free spirit.